Sweet Revenge Song

This Canadian singer took a United Airlines flight and saw the ground workers throwing his guitar when loading it into the cargo hold.

When he arrived at his destination and found that his guitar was damaged, he approached United for compensation. However, he was given the run-around and United denied any responsibility for the damage to his guitar.

So, what did he do?

He wrote a song, made a video and posted it on YouTube.

The video became a viral hit and attracted so much bad publicity for United that the airline quickly contacted the singer to reimburse him with a new guitar.

However, damage has been done and United's reputation was dragged through mud. Such a small act of listening to your customer and taking pro-active actions to address their grievances could have prevented a huge brand destruction of their name.

Sweet revenge indeed...